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T-Mobile USA ill prepared to fight the fire

Apparently T-Mobile USA is now offering free mobile calls over Wi-Fi. It used to be that minutes from calls made with UMA enabled phones on Wi-Fi counted toward your plan, but not anymore.  As Om Malik said yesterday – “what took you so long, guys?”.

Is this a response to Microsoft’s acquisition of Skype, and the inevitable free calling plans that will be coming on Windows mobile?  Or a reaction to the rise of free FaceTime calls on iPhone?

Om thinks it’s a good way to hold on to customers defecting to other platforms.  I’m not so sure I agree. By all accounts, T-Mobile is hemorrhaging subscribers.  It feels as if the house is on fire, so T-Mobile has called the volunteer brigade, and given them all buckets and teaspoons to put out the blaze.

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