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How do you sell advertising on a light bulb?

Kevin Krause asks “Is Google spreading itself too thin with Android and Chrome?”  The answer is absolutely yes and not just on the Android vs Chrome question.  Google’s celebration of the engineer is taking the company in all kinds of directions.  Light bulbs controlled by mobile phones? Self driving automobiles? Solar energy plants?

How do you sell advertising on a lightbulb?

To more than a few of us in the industry, today’s Google feels a lot like the Microsoft around the year 2000.  Right down to the lightbulbs…

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