Each public call in Calliflower is Google indexed. Calliflower uses the Subject of the conference call as the <META> Title, and publishes the Agenda of the call as the <META> description. And, just like a blog, each public call is added to the apps.calliflower.com sitemap. The result is that Calliflower calls are naturally search optimized.
Here are some examples:
ReadWriteWeb Live recently held an online event titled “Online Tools for Career Discovery & Job Searching”. A Google search of Online Career Discovery displays this as the #8 result:
When Voxbone announced their iNum country code 883, they were interviewed on the SquawkBox podcast. A Google search on country code 883 shows this result as the #4 result:
To take advantage of this as a call organizer, you must:
- Use keyword rich Subjects for your conference calls, and for the Agendas for your calls.
- Give Google time to get it into the index. Calliflower is a large site, and it can take a day or two for calls to appear in the Google index. If you publish your event a week or ten days in advance, it will appear in Google searches for sure.
- Link back to your event, in order to boost its search ranking. ReadWriteWeb Live events rank very highly because they frequently employ this strategy.
Facebook and Twitter Integration
One of the best ways to promote your event is via your social network. Calliflower helps you to automate that in three ways:
- You can press the button on your call to cause a Twitter message to be sent about the call. The call URL will be shortened with bit.ly, and the message will go out on your personall Twitter account, plus the @Calliflower Twitter account.
- You can set Calliflower to automatically tweet every new public event that you create as well. That way you never need to remember to press the Tweet This button.
- On Facebook, if you have installed the Calliflower Facebook application, Calliflower will automatically add calls to your profile newsfeed. Note that you can achieve the same effect if you already send your Twitter stream to Facebook.
Best of all, because Calliflower uses bit.ly to compress URL’s, you can also track the effectiveness of those tweets. Simply create a bit.ly account, and then search for the compressed URL. Bit.ly will tell you how many people clicked on your call, when, and from where the clicks originated. Try http://bit.ly/info/gs2lZ – a bit.ly record of a tweet that was sent for a call a couple of weeks ago — to see what I mean.
Calliflower Best Practices for Social Media Effectiveness
When I create a public event with Calliflower I do three simple things.
- I create the call in advance, with keyword rich agendas and subjects. That gets my call into the search engine with the keywords I care about.
- I write about the call on this blog, well in advance of the call, including those same keywords. I may also put out a press release using PRFree or another link friendly service. My goal is to creates backlinks to my call and increases its ranking in the search engine.
- I promote the call using Twitter and Facebook in order to create more visibility and to be able to track interest.
Calliflower was created to be search engine and social media friendly, and an ordinary conference call service just isn’t. That’s a competitive advantage that all of our customers should be exploiting.