Finally Microsoft has some advertising that will appeal to ordinary people. The gist? PC’s are cheaper (a lot cheaper!) than Mac’s. Haven’t I been saying that here for a very very long time?
The campaign is very clever – pose as a market research firm, give ordinary people a budget to go buy a PC (or a Mac), and then film them. As a bonus, let them keep the difference between the budget and what they spend. It reminds me of that classic of the 1980’s — the Pepsi Challenge.
Ad #1 features Lauren shopping for a computer under $1,000. She visits the Apple Store, can’t find what she wants, and then heads over to the PC store. $699 later she walks away with a nice new HP laptop and cash in hand.
This ad works. Perhaps the best line in the whole commercial came when, disappointed in not being able to find the laptop she wants at the Apple Store, Lauren says “I’m just not cool enough to be a Mac person”. In this economy, where conference calls trump travel, and staycations replace vacations, saving money is the new cool and Microsoft is surely banking on it.