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JAJAH on iPod Touch: a novel strategy.

JAJAH’s announcement yesterday that they are bringing VoIP calling to the iPod Touch had an interesting twist to it.  The application will be offered to third parties who can brand it, and offer it as an additional service to their customers.  Imagine, for example, and AT&T branded softphone client for iPod Touch.  It’s a novel idea which allows a carrier to extend it’s brand onto non-phone devices.

Given that the App Store is Apple’s official channel, one wonders if there will suddenly be a proliferation of JAJAH softphones in the store, all branded differently.  Or are the folks in MountainView working another distribution strategy with the Cupertinians?


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{ 2 comments… add one }

  • Johan Austin May 12, 2009, 9:31 am

    I have heared that jaha does not work on the Itouch 1st generation. What a pity, i would have used it all the time.

  • Mazda Cx7 March 1, 2011, 3:24 pm

    VoIP is the best. I never got the iphone. I’m not sure why, but now, I’m sure glad I didn’t. I just got voip on my touch and it works just like a phone.

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