One of the hallmarks of this US Presidential Election has been the incredibly effective use of the internet by the Obama campaign. This particular video, by moveon.org, lets you send a customized message out to your slacker friends… the ones who might not be planning to vote.
Viral video is nothing new of course. However, this one is spreading like wildfire. Why? MoveOn encourages you to load your Yahoo, AOL or Hotmail address book into their site and send custom messages to ALL of your friends. As I was watching the site, the counter online seemed to be sending out 100 new custom videos every 5 to 6 seconds. Over 13.5 million videos sent so far.