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YouGetItBack updated to include location.

There are several interesting startups solving the problem of cell phone loss.  Both YouGetItBack, launched last June, and Maverick Mobile, launched at DEMO, back up your data, and let you lock down your mobile in the event of loss pointing out that with smart phones the most costly loss to the user is likely not the phone, but the data present in the device itself.

Yesterday YouGetItBack announced additional measures to help you recover the actual device.  Their “Mobile SuperHero” software has always allowed the user to lock down a lost device.  Now it has been enhanced to include the ability to send the phone’s physical location back to YouGetItBack.  Moreover, because the tracker is network based, the software can continue to send tracking information even in the event of a SIM change.

Press release here.

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