This morning, some time between 8 and 11 AM, a crew from Rogers will be here installing cable internet. After a decade with DSL — first as part of the initial North American trials in Seattle, and then in Ottawa — I finally ditched it. The impetus? This Globe and Mail piece on Bell’s new investment strategy for fiber.
The country’s largest communications carrier has chosen an investment plan for upgrading its residential broadband network.
Rather than a massive spending spree to roll out fibre optic cable to all its customers’ homes, Bell Canada has opted instead for a more moderate approach that it says is sufficient to compete with cable companies.
Bell announced that it will run fibre-optic cable to condominium and apartment buildings under construction between Quebec City and Windsor.
“If you polled the average guy on the street who knew anything about buyouts, they’d say, ‘Oh my gosh, Bell is going to stop investing.’ The neat thing about this announcement is that that’s absolutely not the case,” said Kevin Crull, president of Bell residential services. “We’re investing with discipline in growing markets and where we know we can win competitively.”
Mr. Crull said rivals cannot guarantee those high speeds and their service deteriorates depending on traffic volume. Furthermore, he said, the majority of customers have no use for speeds above 10 Mbps.
Well, Kevin, this “average guy on the street” doesn’t really care about your disciplined investment strategy. All he cares about is that his DSL internet averages just over 3 Mb/s down, and 300 to 500k up. Sorry, bud. Your strategy is a loser so far as I’m concerned.
I can hardly wait to taste that “no guarantee” 18 Mb/s downlink from Rogers.