≡ Menu

Squawk Box April 30 – Trust

This morning we talked about trust, in two different contexts.

First, yesterday AOL announced their AOL Open Voice API to allow software developers to be able to connect their applications to AOL’s network.  But given the disaster that the AIM Phoneline Developers program was, why should software developers trust AOL now?

Luckily, we had Dan York on the line.  He had spent the time to dig into the AOL Open Voice API, and discovered that it really wasn’t an API to speak of at all.  AOL has simply opened their SIP Proxy’s to 3rd party applications.  It’s in fact, no different than any of hundreds of other SIP termination services out there.  And as Ken Camp pointed out, because you can’t buy incoming service from them, what they’re offering is a half a phone service.

So if you’re a developer, here’s one more option for you for terminations.  It’s odd that AOL thinks this is newsworthy.

And the second trust topic was social media.  Forrester analyst Jeremiah Owyang published a piece titled Who do People Trust? It ain’t bloggers this morning, about the implications of social media for marketers.  Suffice it to say,  he thinks that most companies are focusing on the wrong thing.  We had a good discussion about trust in marketing, although prevailing opinion was that this is a topic that keeps coming up.  As one person said “it’s novel for Jeremiah because he wasn’t around the last 4 times this meme went around”.

On the line: Jim Courtney, Randall Howard, Dan York, Ken Camp, Jonathan Jensen, Mark Hewitt, Steve Sokol, Jeanette Fisher, David Spark, Moshe Maeir, Adam Somer, Ian Hood, Bill Volk, Mike Pruyn, Sheryl Breuker, Kyoko Kataoka, Andrew Hansen, and Linda Saytes.

Enjoy the podcast!

{ 4 comments… add one }

  • Jeremiah Owyang April 30, 2008, 11:52 pm

    Just finished listening to this debate, really great stuff. I linked to it from my original post, and just tweeted it.

    I used to do podcasting, we found that having a chat room backchannel was a great way to identify who had the next point, saving folks from stepping on each other.

    What it's worth, I've lead several blogger outreach programs at Hitachi (I was the full time community manager) at PodTech, and even here at Forrester. (and even organized a blogger dinner last night in Tampa)

    Thank you all for commenting, really interesting takes.

  • Alec May 1, 2008, 2:17 am

    Thanks for dropping by Jeremiah. FWIW, we did have a back channel going, but there were 18 people on the calll! Probably my fault. I'm reluctant to mute all the channels. Perhaps I need to consider doing that in future.

  • Markus Hübner May 2, 2008, 8:22 am

    Trust is the new currency in the evolving digital age / social environment. I do hope that marketeers / media planers and so on start to realize this.

  • Jeremiah Owyang May 2, 2008, 11:56 am


    Trust has ALWAYS been the currency, we're just bringing it to the forefront.

Leave a Comment