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Squawk Box March 26, Guests Jon Arnold and Marc Robins

We had another great SquawkBox this morning, with as many as 21 people on the line.  My guests were Jon Arnold of J Arnold and Associates, and Jon's colleague and business partner Marc Robins of Robins Group.  The focus of the call was two fold.  We talked about the conferences people have been attending in the last couple of weeks — eComm, VoiceCon and VON.x.  And we also talked about the launch of Jon and Marc's new venture, IP Communications Insights.

One of the things that emerges in the call is that a lot of people are concerned about the future of the VON show.  People passionately want to see the industry innovation focus return to VON. It's good to see such strong support for VON from innovators in the industry. One of the things that we discussed was how to get the most out of a tradeshow.  As James Body and I both said on the call, the opportunities were there to have great meetings.  I'm pretty unequivocal about tradeshow investments.  If you spend the money to go to a show, and don't make the effort to pre-book the meetings, make the announcements and drive traffic to your exhibit, then you're wasting your time.  From my perspective VON was a quality networking opportunity and I made the most of it.

Enjoy the call.  There are lots of perspectives to be heard.

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