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Cinch? Huh?

Dave Winer and Robert Scoble are going gaga for BlogTalkRadio's new service this morning.  Called Cinchm it lets you create a recording from a phone call that gets republished using your ANI as the URL.  Dave called from (858) 342-9663, dictated a few words, and the MP3 file was live in an RSS feed a few moments later at http://cinch.blogtalkradio.com/8583429663.

I fail to see the point.  Couldn't you make a recording from your desktop? Wouldn't that be simpler and produce a better quality audio file than phoning in on an 8Khz phone line?

Not only that, but hasn't anyone done any product management on this service?  As we've built out the iotum FREE Conference Call service for podcasting, we've learned a ton about what people care about.  Packaging an audio file in an RSS wrapper is small potatoes. 

{ 2 comments… add one }

  • Alexandre Rafalovitch February 19, 2008, 4:40 pm

    I did not get too excited about the service either. But then, I am a geek.

    But I can see how this could be a ‘no barriers of entry’ type of service. It could basically be targeted at technophobes or those who just could not be bothered.

    If they try it and like it, they may actually want to make it better and then (and only then) invest time needed to learn more useful packages or procedures.

    As to the phone point of entry, it could be useful in the field or as a poor-man’s self-reminder system.

  • Andy Abramson February 24, 2008, 2:02 am


    You’re right. I call this Pedigree Marketing. It is a new spin on an old idea called Borrowed Interest Advertising where you get someone famous to be associated with the brand, product or service.

    What’s hilarious is how some media jump on board, and more funny, how bloggers who are in their own way media get consumed by this tactic, and then others follow because of who wrote first. The same thing happens with where investment money came from or where someone worked before.

    All this Pedigree stuff does is create false credibility in something…

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