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Trust me… on Spock.

People have been pinging me to become part of their Spock network for weeks now.  Spock is a people search engine which gobbles up information about people on the web.  It combines Google-like search characteristics, a social network built around trusted contacts, and a social tagging scheme – think de.licio.us tags applied to people rather than web content.

I have been playing with it a little recently, and haven't yet figured out all you can do with it.  It certainly seems like a terrific tool for a recruiter or anyone else who might be combing a personal network looking for specific skills or knowledge.  LinkedIn has some of these characteristics now, but now all.  However, I wonder if they're simply too late to the party.  As one very close friend wrote me last night when I invited him:

Unless every other way we have to communicate has broken, I am not joining another Social Network. Sorry. All these do is generate more and more email.

Hmmm… perhaps it's time to think about the consolidation of social graphs.

{ 5 comments… add one }

  • Aswath December 17, 2007, 6:48 am

    …or owning your own social graph so that you do not have to join another one, ever.

  • Mark Evans December 17, 2007, 2:37 pm


    I tend to agree that getting involved with yet another social networking service is a no-go given I’ve already got “investments” in Facebook and LinkedIn. Still, I will likely accept Spock invitations because you never know what could happen, but I won’t be paying much, if any, attention to it.


  • MatthewS December 18, 2007, 12:22 am

    I am avoiding Spock. To see some of the reasons, read Beth Kanter's story:

  • Kathy Jacobs January 17, 2008, 7:03 pm

    I use Spock for a number of different things. One of the most frequent things I use it for is to find out who someone is. For example, I learned from your Spock page that you are tagged with “Microsoft” – makes me curious to find out if we have connections in common :)

    As for the proliferation of social networks…. Yeah there are a lot of them out there. What makes Spock different for me is that it provides one place to learn about the many places one is on the Web. I like that I can go to a person’s Spock page and see the agregate of all of thier other on-line activities. It saves me time. And, it gives me a jumping off point to learn more if I need to.

    Just my two cents.
    Kathy Jacobs, Spock Evangelist

  • Kenneth Udut February 11, 2008, 12:21 pm

    I love spock.

    It’s happening already. Spock is becoming a VERB.

    spock is a verb. It refers to the people search engine, http://spock.com

    Usage: Spock me! – telling someone to look you up on spock.com

    You’ve been spocked! – an imperative for someone to look up their spock profile because something has changed, usually positively, like a new picture, a new tag added, a new link, a new relationship.

    Kenneth Udut can be spocked at http://www.spock.com/Kenneth-Udut-zeeIb1Ou – to be spocked at means – this is the URL of that person’s profile.

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