News leaked out yesterday that Facebook had added keyword targeting to Facebook Flyers. This is a welcome step. Like Lee Aase, I started experimenting with them to see what kind of results could be achieved. I targeted a couple of flyers to people who said they were interested in Business or Networking, which dramatically narrows the potential audience.
Although many are touting this as a Google Adwords' competitor, one thing is quite different from Google. Because Google adwords are driven by search, there is more likely to be an intent to buy already. That may bias advertisers in favour of Google Adwords rather than Facebook flyers.