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Telephony 2 launches

The world of software-based telephony systems is certainly not without players.  Aside from open source solutions, like Asterisk and all its derivatives, there are a number of traditional software companies building these systems too.  CallButler is one of these.  A relative newcomer on the scene, their software has been in production for less than a year.  Located in Redmond, WA, the principals are a couple of ex-Microsoft guys, looking to make their mark in communications.

Just this morning they changed their name to Telephony2, from their former name of Works Out Software, reflecting their focus on the telephony market, especially the small and medium business market.

“Most small businesses typically have all they need to get started with Telephony2 – a computer and a broadband connection,” said Telephony2 CEO Jim Heising.  “Within minutes, users can start using powerful features by downloading Telephony2 software.”
Heising said Telephony2 strives to be different by:
• Delivering software that can demonstrate its value in 10 minutes or less.
• Delivering advanced telephony solutions that any company can afford and implement – without monthly charges and hidden costs.
• Supporting a multi-lingual worldwide community.
• Enabling small businesses to look more professional and be more efficient, helping them compete with companies 10 times their size.
• Providing a voiceware platform that empowers people to create new and innovative voice applications. 
Heising places the size of the “under 10 employee” market at more 150 million worldwide, with more than 20 million in the United States alone. “It is a huge and grossly under-served segment.  We’re looking to change that.”
Telephony2’s flagship product, CallButler™ ( www.callbutler.com/ ), is an easy-to-install and use Internet-based telephony system that quickly and affordably gives small businesses powerful office communication tools that rival or exceed those available in large business hardware (PBX) systems or via telephone company business-calling services.
“One dilemma many small companies face is that they often have some rather sophisticated office telephony needs, but a limited budget,” Heising added.  “As a result, they under-invest in one area where they really shouldn’t – communications.  For example, many of our customers do business in more than one language, or in a language other than English. They need a phone system that supports that.  CallButler allows our customers to easily add call prompts in multiple languages and, we are working with partners around the world to develop localized versions of CallButler.  We believe you should be able to define what telephony means to you – not have the phone company do it for you.” 


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