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So What? Who Cares? Why You? now Penn State "Cool Blue"

Congratulations to my friend Wendy Kennedy. Her manual for entrepreneurs, So What? Who Cares? Why You? has just been adopted by Penn State University Innovation Park. Private labelled and delivered as part of Innovation Park’s “cool blue” for innovation initiative, So What? Who Cares? Why You? is the process they use to evaluate ideas and startup company concepts. 

When Wendy told me about this, I had no idea that Penn State was such a hot-bed of entrepreneurial activity.  With 5,500 faculty and 80,000 students, it’s ranked 9th among US universities in R&D expenditures, with a particular focus on nanotechnology, biomaterials, materials research and life science. 

And if you haven’t checked out Wendy’s book previously, it’s recommended reading.

More details at Wendy’s blog.

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