Russell Shaw’s Nine reasons why JAJAH Mobile Suite is no threat to cell OR VoIP completely misses the mark.Â He writes that JAJAH is no threat to mobile because:
- Most cell users are already in the midst of their service contracts, and arenâ€™t going to stop using the alloted minutes they are paying for. Even if JAJAHâ€™s on their mind.
- Cell users on discounted minutes (who must pay comparatively lofty per-minute rates during peak hours) are not likely to be the same technology early adopters that will ditch it all for JAJAH.
- Since non-early adopters tend to associate with other non-early adopters, they arenâ€™t likely to know other JAJAH users they can actually use this service with.
- Cell power users with pricey plans are, generally speaking, of a demographic thatâ€™s more friendly to innovation. Yet since they are already set with their calling plans, why would they want to change their way of calling?
- Power users might tend to look down on these services as promotional-driven rather than function-driven.
The point of JAJAH for Mobile is that the savings occur transparently.Â On the Nokia N70, which I have, when JAJAH kicks in the only way I know that the call is being dialled by JAJAH is that a JAJAH logo appears on the screen beside the number as it’s being dialled.Â It’s a completely transparent experience!
- I am contract free.Â You’re darn right that I am going to change the North American roaming minutes I’m paying for to a more attractive plan.Â
- It doesn’t matter if the people I am calling are on JAJAH or not.Â What matters is paying 2.5 cents per minute (plus 10 cents for airtime) on only long distance callsÂ instead of 11 cents + airtime on ALL my calls.
- As a cell power user with a pricey plan (my bill is over $500 per month) this matters a great deal to me.
The only thing holding me back at the moment is their (hopefully) soon to be announced Blackberry client.Â I like what I see on the N70, and can hardly wait for it to be available for my primary handset.
JAJAH is pretty clearly not a threat to the cellular phone industry, but it’s definitely a threat to their lucrative long distance business.
UPDATE:Â Luca Fillighedu has similar doubts to Russell Shaw’s.Â I am wondering if the experience on a non-Nokia handset is so intrusive that it ruins the overall calling experience.Â Hmmm…