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Jajah: Not Lame At All!

Jajah logoJajah just became the latest to offer free telephony.  Their shtick?  Calls on the PSTN are free, between Jajah members, in a whack of countries.  If you’re calling between non-members, they cost not much, but a little more than some of the services which don’t have any free calling — about 3 cents / minute here in North America.

Yawn, right?

The interesting parts are the pieces you find when you dig deeper. 

  • First, they have a business account.  It’s just a regular Jajah account, but with a single bill.  What it means, though, is that your employees can install any of the Jajah Plaxo, Outlook, Mac, or Firefox toolbars, and immediately start calling from within applications.
  • Second, they provide a bunch of click to call buttons.  Your customers can click to reach you from a web page, and your ordinary phone will ring.
  • Third, they expose an API which you can use to integrate Jajah with any website or application. 
  • Fourth, scheduled calling.  You can schedule phone meetings easily from within Jajah too!

By focusing on generating a volume of users with free calling between Jajah subscribers, Jajah is going to quickly create a large “community” of users.  It will give them a user base to sell to quickly.  More importantly, though, is that this community is actually a directory of numbers.  To Jajah’s credit, they have a decent privacy policy which would prevent them from marketing this information to a third party. 

Far from being lame, this is a clever strategy.  Moreover, the technology foundation for Jajah is Asterisk, which gives them the ability to quickly build out new services, as we have seen them do since their launch a few months ago.

Free voice, new applications, and a user controlled directory… can you say Voice 2.0?

{ 2 comments… add one }

  • Aswath June 28, 2006, 4:17 pm

    If the individual employees in the business do not have DID numbers, is there a provision to specify extensions; and if so, will the system dial the extension as well?

    The way the service is traiffed (by dividing into 4 regions) for many parts of the world in country dialing will be very expensive. It really looks like a calling card service, but that does not require deploying POPs. They are smartly reducing their initial capital cost, but the customer is footing the bill with twich the cost (I am discounting the free aspect, because I claim it is a promotional event; it can not continue indefinitely).

    I really hope, this is not the first example of Voice 2.0.

  • Venky June 29, 2006, 2:03 pm

    Aswath – Jajah has a feature to handle extensions. You just type 123-456-7899 x123. The product recognizes x as an extension and forwards it appropriately.

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