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Rosenberg: Marrying Presence and Search

Art Rosenberg’s thought piece Using Search Technology to Contact People is worth a read.  He observes that business communications is composed of three main tasks: information access, business process transactions, and initiating / receiving contacts with people.  Rosenberg posits that search will change the nature of last activity, just as it revolutionized information access. Naturally it’s bound to cause some friction, because without a mediating technology (think iotum) it makes the recipient of those requests far more open and accessible than ever before. 

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