Yesterday I gave an interview to Grant Buckler, a local freelancer who’s writing a piece on blogging. I pointed him at all my favorite sources, like Scoble and Shel, and talked about the impact that my blogging has had on iotum. Thinking about it later, I realized that I could have broken down the reason to blog to two simple ideas:
customer responsiveness. Leave the comments on, and you have a great vehicle for having a conversation with your market.
So think about it. A splog fulfills neither goal. It’s just a link farm designed to generate Google search results.