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Evan Williams on Startups

Evan Williams Ten Rules for Startups came to me yesterday.  Wisdom! 

  1. Be Narrow
  2. Be Different
  3. Be Casual
  4. Be Picky
  5. Be User-Centric
  6. Be Self-Centered
  7. Be Greedy
  8. Be Tiny
  9. Be Agile
  10. Be Balanced
  11. (bonus!): Be Wary

By Evan’s scale, iotum is doing pretty well.  We’re not about casual content creation, so we fail on number 3.  We score well on all the others.  I’d add one more too:

12. Be Parsimonious (ok, cheap!).  Cash is king.  We buy office equipment and furniture from bankruptcy sales. We buy from EBay for most other stuff.  We ran our company with a single Vonage line for 18 months.  We drive to meetings (when possible) rather than fly.  Better yet, we use Live Meeting, rather than have the meeting. We make extensive use of hotwire.com to book hotels.  We became travel agents ourselves in order to get the agent discount when booking travel. There are a million ways to save money, and every one helps. 

We took a seed investment in June 2004, and stretched it to June 2005 when the original budget had it running out in February 2005.  That’s how cheap we are.

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