You’ve long been able to buy wines online in Ontario, from the local Ontario wineries, or the wine agents who supply the LCBO and restaurants. Usually, it’s a minimum one case order, which makes the cost and risk prohibitive for most people. For instance, a few years ago I ordered a couple of cases from a Niagara winery (a well known winery, which I will not name) that arrived with ladybug taint (that overpowering cracked pepper / green pepper nose and taste). They were undrinkable, and I was understandably disappointed.
Being able to order smaller quantities is a real advantage, and not having to wait at the LCBO on Saturday morning of a major release is another huge advantage. Vintage Direct looks like a great and much needed service for Ontario consumers, although I think the $200/year membership fee is a little steep.