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So What, Who Cares, Why You?

Wendy Kennedy’s So What, Who Cares, Why You? really is a must read blog.  For example, her post on fishbone diagrams is an excellent tool for helping any company with a product that could be targeted at multiple markets and segments.  I use it in two ways — one is to gain clarity around what markets our products fit into, and the other is to facilitate brainstorming on markets where our products might fit. 

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