I just acquired, and finished reading this handy reference. Aside from being a great trip down nostalgia lane for me as an ex-Microsoftie, it’s also a tool that you can use to teach your team about some powerful, but easy-to-use (and digest), marketing strategies. Written by Rich Tong and John Zagula, it’s a definitive work on marketing and business strategy. Tong and Zagula are ex-Microsoft guys who are now partners at VC firm Ignition Partners. You can also visit the Marketing Playbook blog to get additional insights.