YouGetItBack

YouGetItBack updated to include location.

by alec on September 30, 2008

There are several interesting startups solving the problem of cell phone loss.  Both YouGetItBack, launched last June, and Maverick Mobile, launched at DEMO, back up your data, and let you lock down your mobile in the event of loss pointing out that with smart phones the most costly loss to the user is likely not the phone, but the data present in the device itself.

Yesterday YouGetItBack announced additional measures to help you recover the actual device.  Their “Mobile SuperHero” software has always allowed the user to lock down a lost device.  Now it has been enhanced to include the ability to send the phone’s physical location back to YouGetItBack.  Moreover, because the tracker is network based, the software can continue to send tracking information even in the event of a SIM change.

Press release here.

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Squawk Box August 6 – YouGetItBack

by alec on August 6, 2008

This Manhattan driver is using two phones at onceImage via Wikipedia

Everyone has, at one time or another, lost a piece of consumer electronics like a cell phone, or an iPod.  There has really been no easy way to find it and recover, until now.  Today we talked with YouGetItBack CEO Frank Hannigan about their solution for these problems.

YouGetItBack solves these problems in two ways:

  1. They allow you to purchase and tag your electronics.  When a device is lost, the finder of that device simply calls the number on the tag, and arrangements are made to return it.
  2. The allow you to control access to the data on your device.  Logging into their website, one can lock down the lost device, recover data like address books and phone numbers from the device, and even tap into the onboard GPS (if present) to have the device tell you where it can be found.

As Frank Hannigan said on the call today, billions of things are lost every year.  It’s a problem we can all relate to, and YouGetItBack has developed an easy solution.  Available globally, on their web site, for between $10 and $20 per year per device.

On the call: Frank Hannigan, Jim Courtney, Adam Somer, Bill Volk, Sheryl Breuker, Mike Pruyn, and Jonathan Jensen.

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