wendy

Wendy has just published two excellent pieces on market segmentation. 

• Market Segmentation is NOT a Marketing Issue.  Right on!  It’s a whole company issue, and right at the core of which products and business strategies you will pursue.
• First Things First — What is a Market Segment?.   Confusing segments and markets is a common mistake. What can I say? GUILTY. Wendy tells you how not to make that mistake. 

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