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The Post-PC Era is an old idea

by alec on May 18, 2011

They say that fashion goes in cycles.  Don’t get rid of your old clothes — just hang them in your closet and ten or twenty years later you’ll be able to put them on again (assuming they still fit!), and be fashionable once more.

Steve Job’s pronouncements on the Post PC era have generated one of these cyclical fashion boomerangs in the tech industry.  As Forrester Research’s Sarah Rotman Epps says:

the “post-PC” concept is more than a decade old: In 1999, MIT research scientist David Clark gave a talk called “The Post PC Internet,” describing a future point at which objects like wristwatches and eyeglasses would be Internet-connected computing devices.

The rhetoric has changed, ten years on, but the concepts are basically the same.  I have an ethernet tap on my kitchen counter, for example, installed in 2001 in order to service the tablet device that would eventually sit there.

Ten years ago, Microsoft tried to counter “Post-PC” by talking about “PC-Plus”, the fear being that Post-PC implied the end of the PC.  Today nobody really believes that.  Ms. Rotman Epps envisions a world where PCs and non-PC devices interact via the medium of the internet, and even Microsoft themselves are apparently working on ARM versions of the next generation Windows OS targeted at non-PC devices.

The biggest difference this time around is simply time.  Ten years ago the devices we envisioned – networked household appliances, tablet devices, facial recognition systems, and so on – were ideas in a lab.  For example, to model a media networked home, we at Microsoft put a $50,000 video switcher into a $1 million lab space, and embedded massive rear projection screens into the walls with custom software to bring internet, movies, and television to these screens in order to simulate the future home.  It looked a lot like what I have in my house today, but I spent a fraction to do it. Back then, it was simply impossible due to costs and manufacturing complexity to bring these ideas to market, but today any consumer can have them thanks to Moore’s Law.

So welcome to the Post PC era, and all of the interactivity, richness, and connectivity that it implies.  Some of us have been waiting a very long time for this day.

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Image representing Bill Gates as depicted in C...Image via CrunchBase, source unknown

Apple appears to be censoring applications in App Store. Yup. “Pull my finger” was turned down because of “limited utility”. My take? They’re trying to preserve the value of applications on the App Store. People want a field of dreams, not a field of trash.  We talked about whether Apple should or should not censor, and concluded that if they choose to censor they will need to relax control of the iPhone so that competitors to App Store can provide an outlet for third parties who can’t get into App Store.

We also discussed Microsoft’s new advertising with Jerry Seinfeld and Bill Gates. I thought they were funny. But were they effective?  Definitely not nearly as effective as Mac vs. PC, but on the other hand this is only the beginning of Microsoft’s rebrand.
And how about the latest 3G numbers, showing the US vaulting ahead of Western Europe in 3G penetration? We had questions about how the data was collected, but concluded that this is just the inevitable march of progress.  It’s much the same as the latest reports that wireless now accounts for more than 50% of revenues, across the board in the telecom industry.

On the conference call: Dan Rockwell, Jim Courtney, Jeanette Fisher, Bill Volk, Martyn Davies, Craik Pyke and Jeb Brilliant.

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