SunRocket

Reselling network services? Think twice.

by alec on July 30, 2007

Fortune contrasts the failure of SunRocket to the failure of Amp'd Mobile, noting that neither owned their own networks.  They simply resold what other operators provided. 

Now we're not saying that lack of network control is the sole reason for the demises of SunRocket and Amp'd. (Nor is network ownership a guarantee of success: Companies such as Teligent and Winstar had access to wireless spectrum in the late 1990s but nonetheless crashed.) But there's no question that telecom companies without at least some of their own network assets have a hard time making it.

There's a lot of truth in that simple observation.  Margins in communications businesses are slim, and by extension, resale margins even slimmer. 

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VONAGE: We put SunRocket out of business

by alec on July 24, 2007

Vonage Communications and PR VP Karen Cleeve is probably kicking in-house flack Charlie Sahner under the table right now.  In yesterday's San Francisco Chronicle, Sahner was soundbited in the following gem:

Sahner said SunRocket failed because it couldn't meet its customer's needs for better features and strong customer support.

"We were the leader from the very beginning and we have that critical mass and the scale," Sahner said. "We helped put (SunRocket) out of business. They had a cheap product and they couldn't compete."

Given all the woes that Vonage has experienced over the last 12 months, this is a pretty hollow boast. 

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Sunset for SunRocket?

July 16, 2007

The rumours have been flying for several weeks now, but it looks like SunRocket might finally be done.  Om Malik has posted a portion of the contents of an internal email from SunRocket stating that the service will go down at close of business today.  That's about 15 minutes from now.  It has customers justifiably [...]

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Vonage, SunRocket: Fish, or fillets?

February 3, 2007

Catfish are really tough.  Once, when I was a kid, I stayed at a friends cottage one weekend, and caught a good size catfish with a piece of bacon on a line.  We hauled it out of the lake, smacked it on the head with a hammer to kill it, slit it open, gutted it, [...]

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SunRocket Common Sense and a Happy Ending

December 5, 2006

SunRocket seems to have come to its senses this afternoon.  I received mail from PR guy Brian Lustig asking to chat.  He apologized for the headaches I’ve experienced trying to cancel, and admitted that the cancellation policy was unclear. SunRocket appears to really want to make good on its commitment to hassle free cancellation. Brian pointed out [...]

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Pureplay VoIP Measures Up

July 22, 2006

Telephia published the results of a VoIP telephone service survey yesterday.  The survey polled a sample of the 2.9 million US “pureplay” VoIP telephony households.  They did not measure PC based usage, like Skype, nor cable usage, but focused solely on service providers like Vonage, AT&T and Sunrocket.  While excluding Skype and other PC based systems is defensible, [...]

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You know VoIP is a commodity when…

December 6, 2004

For some time we’ve seen flat rate plans — Vonage at $29.95 was a great deal.  Packet8 at $19.99 was even better.  Now you have: SunRocket at $199 / year RNK Telecom at $999 for life. As voice trends to zero, applications will have to fill the void.

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