Michael Arrington

Over at TechCrunch Mike Arrington has had a mass of over 310 documents internal to Twitter show up in his inbox. He’s planning on publishing some, but not all, as the bulk are uninteresting, and perhaps maybe embarrassing to some people, including senior industry folks that Twitter has been trying to recruit. There has been a strong reaction from some quarters, but as Mike says:

We publish confidential information almost every day on TechCrunch. This is stuff that is also “stolen,” usually leaked by an employee or someone else close to the company, and the company is very much opposed to its publication. In the past we’ve received comments that this is unethical. And it certainly was unethical, or at least illegal or tortious, for the person who gave us the information and violated confidentiality and/or nondisclosure agreements. But on our end, it’s simply news.

If you disagree with that, ok. But then you also have to disagree with the entire history of the news industry. “News is what somebody somewhere wants to suppress; all the rest is advertising,” is something Lord Northcliffe, a newspaper magnate, supposedly said. I agree wholeheartedly.

That doesn’t mean we are entitled to do anything we like in order to get to that information. But if it lands in our inbox, we consider it fair game. And if we have reason to believe it will be widely published regardless of what we do, the decision isn’t a hard one. We throw out the information that is sensitive or could hurt an individual, and publish what we think is newsworthy.

“(We) publish what we think is newsworthy”, of course, is the challenge. The first piece TechCrunch published was a pitch from ThroughEyes Productions for a Twitter based reality TV show called Final Tweet. It was a big yawn, and not in anyway interesting or newsworthy.

Arrington has carefully cultivated the persona of the hard hitting edgy tech journalist of Silicon Valley. It would be a shame if TechCrunch were to become Silicon Valley’s gossip rag after all the work he has put into it.

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Image via CrunchBase

Twitter competitor FriendFeed launched a new beta user interface yesterday. From the little I’ve seen of it, it certainly is a big improvement. With real time updates from all of your friends on all that they’re doing, FriendFeed is a pretty cool way to stay in touch.

I’m not a FriendFeed user, however. Not in any real sense of the word. Oh yes, my Twitter postings are echoed to FriendFeed, and occasionally I respond there, but Twitter is where I hang out. Most of what I need is there, or has been supplied by third parties for me. RealTime updates, for example, are handled by TweetDeck. Searches? TweetDeck.

So when Mike Arrington writes that FriendFeed is in danger of becoming the coolest app no one uses, it’s hard to disagree with him. FriendFeed’s problem is that the cool new things it does aren’t enough of a differentiation to shift the masses of twitter users, especially given the momentum that Twitter currently has. I’d add one more item to Mike’s analysis – Twitter’s API, as simple as it is, is the coup de grace. The developer community around Twitter is phenomenal, and FriendFeed simply doesn’t have that kind of support.