marketing

The Calliflower Affiliate Network kick-off call.

March 30, 2009

On Friday of last week, we started something new for Calliflower.  We held our first conference call for Calliflower affiliate network members.  It was short, and gave people the information they needed to go and implement a marketing program of their own to earn affiliate revenue from selling Calliflower.  It was also a great opportunity [...]

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iPhone restored… stability restored.

October 26, 2008

See the image below?  Yeah… it’s clipped from iTunes.  And see that big ol’ button marked “Restore”?  It’s your weapon of last resort when your iPhone becomes too flaky to use. By middle of last week, my iPhone was crashing virtually every time I opened the Safari browser, either from within another iPhone application, or [...]

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A little twitter karma

September 23, 2008

A couple of weeks ago one of the routine automated searches I run on Twitter triggered on the term on Calliflower.  A new user named Steve was having a bad experience using our idiosyncratic PIN system.  Calliflower is a little different from every other conferencing system on the market because we assign a unique identity [...]

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Squawk Box Sept 22 – Slot Music and Social Network Marketing

September 22, 2008

Sandisk has announced a new initiative called Slot Music. It’s music purchased on an SD card. It’s going to be available in Walmart and Bestbuy; you buy a 1G MicroSD card, and simply plug it into your phone or PC, and play the music.

We also discuss a new study by Universal McCann which says that consumers now trust social networks and strangers more than brands. The survey covered 17,000 internet users from 29 countries.

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Twitter drives referral traffic

September 22, 2008

Ever wonder about the impact of Twitter on your business?  The WebGuild has written a small case study of a business called Coverity which used Twitter as one of their marketing tools.  You can read the full piece on their web site.  The key takeaway is in this graph: Overall, Coverity saw a 40% increase [...]

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Squawk Box Conference Call September 5: Apple Censorship, Microsoft Advertising and Shifts in the Telecom Industry

September 5, 2008

Apple appears to be censoring applications in App Store. Yup. “Pull my finger” was turned down because of “limited utility”. My take? They’re trying to preserve the value of applications on the App Store. People want a field of dreams, not a field of trash. We talked about whether Apple should or should not censor, and concluded that if they choose to censor they will need to relax control of the iPhone so that competitors to App Store can provide an outlet for third parties who can’t get into App Store.

We also discussed Microsoft’s new advertising with Jerry Seinfeld and Bill Gates. I thought they were funny. But were they effective? Definitely not nearly as effective as Mac vs. PC, but on the other hand this is only the beginning of Microsoft’s rebrand.
And how about the latest 3G numbers, showing the US vaulting ahead of Western Europe in 3G penetration? We had questions about how the data was collected, but concluded that this is just the inevitable march of progress. It’s much the same as the latest reports that wireless now accounts for more than 50% of revenues, across the board in the telecom industry.

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MOBIVOX criticized for new pricing

June 9, 2008

Yesterday’s weekend of driving was bonkers – 17 hours in total. When I arrived home last night, I was looking forward to a relaxing wind-down with a glass of wine, and catching up on the latest BattleStar Galactica, which the DVR had recorded for me Friday night. The promo trailers had been promising “all will [...]

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Architecting a great demo

April 30, 2008

David Spark has a great piece up titled The worst product demonstration I’ve ever seen.  It’s full of good advice on fit and finish around demos.  I enjoyed his critique.  One of the things that I would add to his comments is that you have to focus on the architecture of your demo. If you [...]

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Pingercast debuts. Connects fans with brands.

April 3, 2008

The folks at Pinger have created a tool they call Pingercast.  In their words, Pingercast "enables independent bands, bloggers, comedians and entertainers to connect directly with their audience by sending audio broadcasts directly to their fans’ mobile phones."   It's a way to engage fans with brands. The way it works is pretty simple.  Broadcasters place [...]

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Operators want to unlock subscriber data

January 22, 2008

Unsurprisingly,  a survey by UK based Apertio suggests that operators are looking to gain value from their subscriber data.  The survey found CSPs feel that to effectively compete with newcomers, as well as traditional competitors, they need to unlock the vast amount of subscriber data they hold and utilise it in real-time to create an [...]

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