November 12, 2009
Boingo’s sponsored Wi-Fi program caught my eye earlier this week. I’m a student of marketing programs, especially when quantitative measurement is involved. Boingo claims to have increased revenues by up to 35% at selected airports by allowing sponsors to subsidize internet access for travellers. The program requires the user to watch 30 seconds of advertising [...]
Read the full article →
April 17, 2009
Social media gives marketers a lot of tools to add to the kit bag. So how do you know what the right tool is, and can they be used in an integrated fashion? Easy! Podcasts are great for creating intimacy, and delivering longer high value messages. That’s because they’re often consumed during commute time, and [...]
Read the full article →