Location Based Services

Many folks assume that iPhone’s location services are GPS based.  In fact, they’re not.  They use a complex amalgam of WiFi hotspot location, cell tower triangulation and GPS provided by Skyhook Wireless.  GPS service, by itself, is vulnerable to overhead obstructions, and can take as long as 5 minutes to obtain a fix.  However, once fixed, GPS is accurate to within 10 metres, or 30 feet.  So-called assisted GPS (AGPS), is a hybrid in which GPS is augmented with cell tower information.  AGPS can obtain a fix with accuracy dependent on the density of cell towers, very quickly.  However, in countries like Canada, where long distance 850Mhz signals are common, AGPS is only accurate to perhaps 3,000 feet.  Nevertheless, it’s common for mobile location applications to use AGPS to first establish a crude fix, and then zoom in as the more accurate GPS fix is established.

Skyhook’s innovation is to augment that with WiFi hotspot locations.  Why WiFi? It can be wonderfully accurate, to within 30 to 60 feet, or 10 to 20m which is roughly the same as GPS.  WiFi can establish a fix within less than a second.  And, WiFi is not vulnerable to overhead obstructions, so it can be used indoors. 

Skyhook’s technology relies on a database of WiFi access points in over 2,000 cities (and growing).  Much like Google, they use vehicles to drive cities, and using a laptop in the vehicle, they chart the location of WiFi access points.  In addition, on iPhone as users use the mapping application, new locations and newly discovered WiFi access points are automatically added to the database.  It’s a kind of automated crowdsourcing, based on usage.

Here’s the coverage map for the Ottawa area, for example.  You can see that there are few unmapped places, except on the outskirts of the city. Theoretically, very accurate fixes, indoors and out, should be available from most parts of Ottawa.

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So, how well does it work?

On iPhone 3G, running OS 2.x, the mapping software would routinely place my office (on the left side of the map, pointed to by the red and yellow arrow) in the middle of the Ottawa airport west runway (shown on the right side of the map, with a similar pointer). That’s a distance of approximately 1km, and not very useful.  To be fair, it was more accurate standing outside, since a GPS fix would eventually be found.

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Running OS 3.0, however, produced this result.  My actual office is not, obviously, in the parking lot. It’s located at the marker.  iPhone has located me perhaps 50 feet from the actual location.  That’s a significant improvement from a kilometre!

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Depending on which access point the software fixes, the location can vary as well.  The following screen, taken seconds after the first screen shot, shows that I have apparently moved to the other side of the parking lot.  I was at my desk the whole time.  iPhone simply triangulated off a different WiFi access point.

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The above screen shot is significant for another reason.  Two days ago, when I first received the 3GS, I parked my car in the spot indicated by the blue dot, and asked the phone to identify my location.  What this shows is that the location that the iPhone automatically tagged from my request was added to the Skyhook database within 48 hours. Impressive, no?

As I stated initially, Skyhook is an amalgam of WiFi, GPS and tower triangulation.  In theory, it should be able to work without any mobile service or line of sight to the sky.  So, how well does it work without tower triangulation or GPS?  The following shot was taken from an iPhone with no cellular service.  Notice how the accuracy has diminished, and that my location has apparently moved to the far end of the building.  Skyhook’s algorithms must take into account all forms of location information available, not relying on any specific fix.

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I’m personally impressed.  iPhone 3GS with OS 3.0 is a dramatic improvement over prior operating systems and hardware. Most tellingly, in the last two days it has changed the way I do local search. Because of the speed with which a fix can be obtained, I find myself turning more and more to the maps application rather than  the browser to look for nearby businesses. 

I predict many more people will do the same.

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SquawkBox Conference Call Sept 15: Trapster.com

by alec on September 15, 2008

Our guest today was Trapster.com‘s Pete Tenereillo, who I met last week at DEMO. Trapster is a social network for reporting speed traps. Integrating GPS, mobility, the web and social networks, it’s a pretty interesting use of technology to solve the age old problem of the speed trap. We caught up with Pete, and asked him about Trapster and some of his other projects, including Awarespot and JotYou.

Trapster operates as an application on a mobile handset or NAV device.  As users spot various kinds of police traps, they touch a simple key combination (#1, for example) to notify Trapster that a trap is present.  A location stamp is taken via the handset’s GPS, and the information is relayed to Trapster.  As other users come to the locations of known traps, Trapster informs them by sounds played on the mobile device.  The kinds of traps Trapster can warn users about are a temporary speed trap, speed camera, traffic light camera, and a known hiding place.

Officer with a laser speed gun

On the Calliflower Conference Call this morning: Pete Tenereillo, Robyn Tippins, Bill Volk, Tom Orr, Jim Courtney, Adam Somer, Jeb Brilliant, Ian Hood, Jonathan Jensen, and Sheryl Breuker.

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Squawk Box Jan 14, 2008

January 14, 2008

This morning's Squawk Box podcast features Andy Abramson, Howard Thaw, and Randall Howard.  We discussed topics ranging from Google's release of their iPhone browser stats, to the rumours that Telus will abandon CDMA, and a report from Hong Kong this morning describing a location based service that is designed to allow spouses to keep track [...]

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Nortel Dumps Location Based Services

August 30, 2005

Spotted this on the news this morning: Nortel Sheds Location Technology.  Andrews Corporation has purchased location services assets from Nortel.  Does Nortel have any other location services businesses, or are they out of this business altogether?  What does this imply for other applications businesses that Nortel is trying to build?

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Bell Mobility: MyFinder

December 19, 2002

Bell Mobility introduces MyFinder – Canada’s first wireless location based service.  Cool!  

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