iotum business partner and blogger Moshe Maeir says he wants to be the most expensive VoIP provider, or at least that's what he wants his customers to be buying. Radical idea? Not really. Moshe is simply putting new services front and center for his customers. If minutes are going to be a commodity, then being the most expensive carrier means providing the richest selection of new services.
Rock on!
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Virtual web hosting companies have been a feature of the Internet landscape for quite a while. The model is a pretty simple one – company A sets up a big web hoster, and then for a few hundred dollars a year, sells the right to rebrand that web hoster to hordes of web hosting wannabes. The resellers do the heavy lifting on the marketing, and the hoster reaps the benefits of multitudes of customers, albeit at wholesale rates.
The Flat Planet Phone Company (disclosure: an iotum partner) is going to do exactly the same, but for VoIP.  Chief Flattening Officer (lovely title) Moshe Maeir has recently thrown the doors open on his beta, inviting anyone who wants to become a VoIP service provider to use his switch and infrastructure for free. That’s right, for a limited period of time, while they’re testing, you can be a VoIP service provider, gratis.
Moshe’s pitch is pretty seductive. For $199/year (when they’re out of test), and less than an hour of your time, you can become a VoIP service provider. For that, you get:
Hmmm… you go out there and sell to your hearts content. They handle all the back office. Sounds like a sweet deal to me.  Moshe should do well.
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