advertising

"Click", "Is someone listening in on your extension?"

September 24, 2007

Pudding Media would like to do for your phone calls what Google AdWords does for your inbox: make it free, by giving advertisers access to you during your call.  They accomplish this magic by listening in on the call for specific keywords, and then pushing the advertising back to a PC based on what you're [...]

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Advertising on mobile phones

August 9, 2007

Apparently the big online giants, sensing a win in the mobile world, are experimenting with the use of "pop-up" advertising on mobile devices.  One of the reasons the Google Adsense model has been so powerful and well accepted is contextual targeting.  It makes the ads pertinent, and unobtrusive.  Let's hope the mobile advertisers take a [...]

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What about Google?

July 24, 2007

On VentureBeat this morning Jeremy Liew compares the value of targeted advertising via ad networks and "synthetic channels" to untargeted advertising.  Naturally, more targeted readers mean higher value eyeballs.  But what about organically organizing "networks", like the Google adsense model.  These use context to construct and reconstruct synthetic channels over and over.  For those running blogs, like [...]

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VoIPSupply Announces Affiliate Program

January 24, 2007

It’s announcement time in the world of VoIP.  With the Internet Telephony show in full swing in Florida, there are some pretty nifty bits of news coming out. For instance, have you ever wanted to resell VoIP equipment from your site? Well, VoIP Supply just announced their affiliate program today.  The most important points?  This is [...]

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Skype Advertising

May 23, 2006

When did these start running?  Over the weekend I spotted a whole crop of Skype advertising in my Google Adsense.  I had never seen Skype advertisements before.  It’s a fascinating development, given that Skype has traditionally avoided advertising.  Is this an experiment, or the future?  At 100 million subscribers, perhaps word-of-mouth and viral marketing has [...]

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The FeedPass Conundrum

May 21, 2006

Feedpass debuted last week — another landing page service for your blog, but with an added twist in the form of advertising.  Feedpass excerpts your feed, wraps it inside a pretty page with a bunch of tagging features, and puts a strip of Google advertising on the right hand side. You can see what my feed looks [...]

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Mitch Ferrence: Dead Virus

October 3, 2005

Dell’s very funny Mitch Ferrence campaign for the DJ Ditty seems to be a bit of a bust.  I wondered about it, because: The top search item sending traffic to saunderslog.com this month is the term "Mitch Ferrence" which I’ve written about once, so it surprised me that I should be getting traffic.  This morning there was [...]

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Instructor Mitch Ferrence & the Dell Ditty-O

September 28, 2005

David Card hates it.  Chris Seibold hates it too.  I loved it.  It’s engaging, stupid, and funny as all hell — evocative of Jack Black and "The School of Rock".  This is going to be a viral advertising cult classic.  I watched nearly all the sequences, for well over 10 minutes.  "It" is the Dell DJ Ditty ad [...]

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The iPod Flea

August 15, 2005

The iPod Flea… you’ll be itching to use it. Someone had a lot of fun doing this.

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Driving an SUV Supports Terror

October 9, 2003

Driving an SUV supports terror, new TV ads say. — SUVs have been called a lot of nasty things: gas guzzlers, road hogs, environmental menaces. Even an affront to Jesus Christ. Now, some racy U.S. television commercials call sport-utility vehicles and their owners the dirtiest name of all: Supporters of terrorism. Backers of bin Laden. [...]

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