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Microsoft has finally announced the Xbox Live titles that will be available on Windows Phone 7, and according long time Microsoft watcher Mary-Jo Foley, the company has said that games will be front and center for the Windows 7 platform. Marrying the successful XBOX franchise to Windows Phone is clearly an attempt to counter the success that Apple has had with games on iPhone. It helps that the games look pretty cool too.
Provided the XBOX experience doesn’t interfere with business use of the phone (Microsoft’s traditional franchise), it’s a strategy that might work. Tens of millions of XBOX’s have been sold, and Microsoft has a devoted and hardcore fanbase who might flock to Windows Phone 7 as a result.
If successful, expect to see competitors in the smartphone space quickly form alliances with Sony and Nintendo, the other two giants of the gaming space. RIM? Nokia? Or perhaps Google has a play with Android?
What do you think?
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Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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