Rupert Murdoch is no dummy. He says he loves cable TV, because people pay for it. He also says hates Google because he doesn’t think he gets a fair share of the revenue that it generates in exchange for the content that his media businesses create. And now he’s talking up the iPad, saying:
“Now that Apple is coming out with the Ipad that will be a very interesting way, more media is going to go into the Ipad…And they’ll get better and better and you’ll be able to do more tricks with it…And particularly with advertising and you see an advisement and you touch it and it becomes a 30 second commercial it’ll be these sort of things will happen not this year perhaps.”
It’s no secret that Google is paying less and less per click to advertising hosters. The ad network model is simply not as profitable as it was when it first launched. Murdoch’s tussle with Google over revenues has a kind of quixotic feel about it, as everyone acknowledges that one can’t simply turn the internet back into the walled garden of old.
At the same time, it’s not clear to me why Murdoch couldn’t simply take the ideas he has for the iPad, and … test them on the internet. Why fight Google, and why wait for the iPad.