March 2010

Why wait for the iPad, Mr. Murdoch?

by alec on March 12, 2010

Rupert Murdoch is no dummy.  He says he loves cable TV, because people pay for it.  He also says hates Google because he doesn’t think he gets a fair share of the revenue that it generates in exchange for the content that his media businesses create.  And now he’s talking up the iPad, saying:

“Now that Apple is coming out with the Ipad that will be a very interesting way, more media is going to go into the Ipad…And they’ll get better and better and you’ll be able to do more tricks with it…And particularly with advertising and you see an advisement and you touch it and it becomes a 30 second commercial it’ll be these sort of things will happen not this year perhaps.”

It’s no secret that Google is paying less and less per click to advertising hosters.  The ad network model is simply not as profitable as it was when it first launched. Murdoch’s tussle with Google over revenues has a kind of quixotic feel about it, as everyone acknowledges that one can’t simply turn the internet back into the walled garden of old.

At the same time, it’s not clear to me why Murdoch couldn’t simply take the ideas he has for the iPad, and … test them on the internet.  Why fight Google, and why wait for the iPad. 

{ 1 comment }

This morning we announced a promotion with Samsung Canada.  Buy a Samsung Laptop or Netbook between now and April 30, and you can have a year of Calliflower service free.  If your business requires you to have the occasional online meeting or conference call, then Calliflower is the tool for you!

So how does this work?

If you’re a Samsung customer and you’ve just bought a laptop or netbook, visit this web page to sign up.  You’ll get 12 months of Calliflower service at no charge.

If you’re a Samsung system integrator or VAR, then visit our affiliates portal, and sign up. Once you have signed up, then apply for the Samsung Canada campaign.  Within 24 hours, you’ll be approved.  Then sign up your customers using the link provided in the campaign.  After the initial 12 month free period, when your laptop customer signs up for Calliflower you’ll be eligible for commissions on those Calliflower sales – 20% to the reseller, and 5% to the rep who closed the deal.

That’s all there is to it.  Nothing to lose, eh?

A few people have written about this promotion today.  Jon Arnold gives us plaudits for “trying something different”, and the dynamic duo of Ken Camp and Sheryl Breuker described the offer as “a HUGE value”. As for us, we’re just to be pleased to be working with a great company like Samsung Canada. 

Now it’s time to charge ahead and make a few sales.

{ 0 comments }

Bell’s RemotePVR a let-down

March 2, 2010

The digital video recorder was one of those game changing pieces of technology when it first debuted in 1998.  In our house, as in many, it has become a mainstay, especially through the last couple of weeks of the Olympics.  So let’s just say I was jazzed when Bell announced their remotepvr service.  With Bell [...]

Read the full article →
Alec on LinkedIn Alec on Twitter Alec on Facebook Calliflower on Youtube RSS Feed Contact me