In advance of next week’s eComm Europe in Amsterdam, organizer Lee Dryburgh has posted a fascinating interview with BT’s Martin Geddes on business model innovation. Martin’s thesis? The bulk of the profits from the technical innovations in the telecom industry will come from business model innovation, and the real money is in serving businesses in the ways that they want to interact with their customers. The interview also strays into some of Martin’s pet topics, including presence.
The most valuable part of this entire discussion was the clear and concise way in which Martin describes business models in general. I predict that his succinct description of cost inputs and revenue outputs will become a staple of start-up business plans.