Ad blindness is the conscious or subconscious ignorance of advertisements placed into web pages. As users become blind to ads, the ads themselves simply become less effective.
Recently, I’ve been trying to figure out how to mitigate ad blindness for our Calliflower affiliate ads. For a while, the ads ran unlimited here, which meant that not only did people see them every time they visited, but I also lost revenue from the advertisements that they replaced.
Now, those Calliflower advertisements are seen a maximum of 3 times per hour by any visitor. The rest of the time, you see Google advertisements in their place. For most visitors to the site, they see the Calliflower ads. But for those who are browsing through the site, they see a mix.
The answer was Google Ad Manager, and here’s what I did to implement it.
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Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
