For the last couple of weeks I’ve been running a test campaign with Be-A-Magpie. Using my own Twitter account, which has approximately 1700 followers, I’ve been allowing Be-A-Magpie to insert advertisements into my feed every 10 tweets. For every 10 updates I do, Be-A-Magpie gets to place an ad. My goal was to learn whether my followers would click through on the links in those advertisements. If they did, I reasoned, then Be-A-Magpie might be a viable way for us to promote Calliflower conference calls, and Calliflower conference call services.
I was reasonably careful to make sure that the advertisements that Be-A-Magpie put into my twitter stream were appropriate to my followers — not inconsistent with what I might write about, and no products or services that I definitely wouldn’t endorse. I also labelled the advertisement with the words “advert:” before each one.
The results? Dreadful.
- Not a single click, and therefore no money earned.
- Several individuals said derisive things about the service, and by extension me.
My conclusion? Conversational marketing via Twitter definitely works. I can see the click throughs on any tweet I put out and track via bit.ly. Be-A-Magpie, however, looks to be a little too contrived for most users to act on the message.
10 minutes ago I deleted my account. I’m a Magpie no more.
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