We’ve been working hard on different ways to promote Calliflower as an online meeting tool for the last few weeks. One of the latest techniques we’re using is online videos.
It turns out to be surprisingly easy. Create a script, grab some stock photos (check out www.istockphoto.com), royalty free music, and put the whole thing together. I used Audacity to record the sound track, and Adobe Premier Elements to render the video. Next, circulate your draft to a few friendly faces for feedback, edit and upload.
Let me know what you think.
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Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
{ 4 comments… read them below or add one }
I like it, you actually have a pretty good voice for vide, and it’s key that you were smiling whilst you narrated.
I tried to do my own too, but used humour as my hook, like you I ran it by a few people before posting and made lots of modifications based upon feedback.
Here’s mine: http://www.vimeo.com/2792963
Hey thanks Carl!
Yours is VERY funny
And effective! I signed up for your mailing list and also checked out webcamclothing.
Nice job. Just curious: how long did it take to make the video from concept to upload?
It was only a few hours of work Chris. I’d say it couldn’t have been more than a day. And that included learning enough about Premiere Elements to actually put together and render the video.