JAJAH on iPod Touch: a novel strategy.

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JAJAH’s announcement yesterday that they are bringing VoIP calling to the iPod Touch had an interesting twist to it.  The application will be offered to third parties who can brand it, and offer it as an additional service to their customers.  Imagine, for example, and AT&T branded softphone client for iPod Touch.  It’s a novel idea which allows a carrier to extend it’s brand onto non-phone devices.

Given that the App Store is Apple’s official channel, one wonders if there will suddenly be a proliferation of JAJAH softphones in the store, all branded differently.  Or are the folks in MountainView working another distribution strategy with the Cupertinians?

Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.

Tagged as: Apple, carrier, ipod, Jajah, VoIP