Nokia’s latest experiment with social media is online. Called IDEAS it’s billed as “an interactive conversation about connected commerce and culture. It’s a new way to interact with thought leaders and their ideas.“ The idea (pardon me) is for visitors to play the short video clips or read the material supplied on topics ranging from the human genome to social media, and then engage in conversations with the thought leaders presenting the ideas.
It’s an intriguing concept. The site is pretty, and very large with much to explore. I was disappointed, however. There doesn’t seem to be a lot of commentary. Perhaps that’s because the ideas being offered are so thin. For example, August Capital’s David Hornik can no doubt contribute much more on the topic of applications becoming social than these 11 seconds.
I’m left with the impression that this is a work in progress. Let’s hope.
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Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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