Calliflower goes Mobile on iPhone

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The nature of meetings are changing, my friends.  As work styles have changed, so have meeting styles.  Once upon a time, we used to all gather in a room to converse.  More recently, groups of us have gathered in different places, crowded around a speaker phone and talked with people in far away places crowded around similar boxes.  And today, one of the most common scenarios is to have everyone in a different place — a symptom of the trends toward globalization and telework.

Meetings aren’t singular events.  They’re part of a repetitive cycle that moves business initiatives forward — organize, prepare, facilitate, share information, follow up and so on — that we have dubbed Active Conversations.

Users have told us that their overwhelming unmet need was not to have another point solution, but to have a single tool that could manage these complex Active Conversations. And when we looked at the market, most of the innovations being introduced are actually isolated features in search of integration solution — coordination, the audio call itself, document sharing, and text messaging to name a few examples.

Today at Under the Radar, we’re introducing that complete solution.  We’re making three announcements.

First, Calliflower has gone mobile, and is now accessible wherever you are. You can download it now for free until the end of the year from the Apple app store.  Apple willing, it will be in the store at any moment.

Second, Calliflower Premium is also launching today. Its signature feature is drop dead easy document sharing.  Clientless and seamlessly integrated with Calliflower, it supports collaborative markup, and… because Calliflower Conversations are active conversations, it creates a persistent record of those documents, annotations and markups for later reference.

For $50 dollars per month you get the document sharing plus local dial in numbers, unlimited conference calls and two conference accounts that you can that you can use at anytime. Every additional user on your account costs just 25 dollars more. Users can have a third party organize the meeting on their behalf and can conduct two separate conference calls simultaneously. And the first 30 days are free.

The pricing model for Calliflower Premium is truly disruptive.  In our trials, customers are saving hundreds of dollars per month on their conference calling usage, and they love the new features.  It’s a dynamite combination.

Third, with your Calliflower Premium subscription, you also get access to our global dial-in network.  We have 8 countries here today, but we’ll be rolling more out as fast as possible.

So, there you have it.  A mobile application, a new premium version with a disruptive pricing model, and a global expansion.  We’ve been really busy for the last few months, but this particular combination of document sharing, unlimited flat rate calling and a mobile application are just what customers have told us they wanted.  Let us know what YOU think!

Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.