Tuesday, October 7, 2008

Squawk Box October 7: Jazinga

by alec on October 7, 2008

This morning we welcomed Jazinga‘s Randy Busch and Nabeel Jafferali.  Jazinga’s breakthrough new product debuted last month. A combined router, wifi access point, firewall, PBX and more, it delivers the features of a high end corporate telephone system at a fraction of the price.  And, it’s easy enough for anyone to set up and use.

We chatted with Randy about a variety of topics, ranging from what’s in the Jazinga box (Asterisk, plus their proprietary software) to how do they plan to get to market (VAR channels and ultimately big box retail).

On the Calliflower Conference Call this morning: Randy Busch, Nabeel Jafferali, Dan York, Jim Courtney, Jeanette Fisher, Jeb Brilliant, Ian Hood, Bill Volk, Phil Wolff, Mike Pruyn, Sergio Meinardi, Tom Orr and Greg McQuay.

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Rogers Communications Inc.

Image via Wikipedia

Rogers have cut BlackBerry users who use the BlackBerry Enterprise Server (BES) a break, and not a moment too soon it seems.  Data plan prices for BlackBerry users with BES are marginally higher than for BlackBerry users on the BlackBerry Internet Server (BIS), but not nearly as unreasonable as before.

Under Rogers’ new pricing scheme, Flex Rate pricing is available for everyone.  On BlackBerry with BIS, any Smartphone or iPhone 3G, customers pay prices ranging from $30/month for 500M to $85 for 5G split into 5 tiers.  For the privilege of owning and managing your own BES at your own location, however, you pay an extra $15/month on whatever tier you use.

While more economical, and thus much more palatable, than the previous pricing model, it still leaves the question open as to why there is any difference at all.  How come 1′s and 0′s coming from my enterprise server cost more than 1′s and 0′s from Rogers’ BIS?  After all, isn’t Rogers’ marginal cost to deliver data from a server they own and operate (the BIS) higher than from a server owned and operated by enterprise (the BES)?

Presumably purchasing agents in major corporations everywhere are asking the same question.

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