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Twitter drives referral traffic

Ever wonder about the impact of Twitter on your business?  The WebGuild has written a small case study of a business called Coverity which used Twitter as one of their marketing tools.  You can read the full piece on their web site.  The key takeaway is in this graph:

Overall, Coverity saw a 40% increase in referral traffic in the first 22 days.

And you thought Twitter was for twits!

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