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Thanks for the memories, Zone5!

During my time at Microsoft presentation scores were a kind of blood sport — a source of pride after a particularly good presentation, and one that conferred bragging rights.  Presentations delivered at the Executive Briefing Center or other functions were graded on a scale of 1 to 5, with 5 being the best and then the grades were delivered in email.  I can vividly remember Steve Linowes on the Windows 95 launch team crowing about his particularly good results after one presentation.

Asking audiences to grade presentations this way is good practice.  It has only one outcome, which is better presentations.

Last week I gave a presentation at the OCRI Zone5ive event here in Ottawa on social media and its uses in marketing.  The topic is so broad, of course, that there’s no way that anyone could hope to cover it all in one 40 minute session, so I drilled into the tools I use, why and how to use them yourself.  My theme was pretty simple — social marketing has been around for a long time.  There are simply newer and more efficient tools to do it with today.  And as you know if you read this blog often, I’m pretty passionate about social marketing tools.

Zone5ive scores their presenters too.  Out of 106 results… my score was an average 4.86 / 5.0.  I thought it was a pretty good presentation.  I just didn’t realize how good.

I was pleased, both by the results and the memories it brought back.  Thanks Zone5 for the welcome, and the pat on the back.  And if you’d like a copy of the presentation, here it is.

{ 3 comments… add one }

  • Janna September 16, 2008, 6:14 am

    I was at the presentation Alec. It was really good. I was blown away by the results that blogging can produce. It has really opened my eyes to the benefits of blogging.

  • Mr. Bird September 16, 2008, 12:03 pm

    I enjoyed the presentation very much, but… many organizations provide only enthusiasm and no new resources to use such tools.

    As you pointed out a lot of time is required to do this right.

    I am concerned that my organization will create a new project to jump right in to blogging, twittering, etc. and assign this work to our already over worked web person. The result will just be more gargage out.

  • Glenn Schmelzle October 6, 2008, 9:06 am

    I quite liked the presentation, Alec. Look forward to launching a blog of my own shortly.

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