Beyond PR: Can social media actually impact the regular customer? Robyn Tippins talks about some recent customer service horror stories of her own, how her blog attracted executive attention and got results. One, Comcast, came via the Comcastcares twitter account. The other came from Capitol One patrolling mentions of their name. Both resulted in mostly positive results but took very different approaches in the way they contacted and later dealt with the situation.
Other callers on the line discussed similar customer service horror stories, and how social media helped them achieve results… or not!
On the Calliflower Conference Call today: Robyn Tippins, Sheryl Breuker, Dan Rockwell, Sergio Meinardi and Tom Orr.
Related articles by Zemanta
- How Companies Use Twitter To Bolster Their Brands
- The ISP’s Guide to Customer Service
- Customer Service Needs New Channels- Or Does It