Beyond PR: Can social media actually impact the regular customer? Robyn Tippins talks about some recent customer service horror stories of her own, how her blog attracted executive attention and got results. One, Comcast, came via the Comcastcares twitter account. The other came from Capitol One patrolling mentions of their name. Both resulted in mostly positive results but took very different approaches in the way they contacted and later dealt with the situation.
Other callers on the line discussed similar customer service horror stories, and how social media helped them achieve results… or not!
On the Calliflower Conference Call today: Robyn Tippins, Sheryl Breuker, Dan Rockwell, Sergio Meinardi and Tom Orr.
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Alec Saunders is the Vice President of Developer Relations for BlackBerry maker Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
