David Spark has been working away on a fabulous new resource for folks thinking about the role that social media should play in the business plan. Called be the voice, it’s a blog and podcast featuring “stories of thought leadership driving business growth”. Thought leadership, of course, is one of the most powerful public relations strategies if you can execute it well, and David’s blog is a showcase of some of the best.
Although the podcast officially launches this week, I am flattered to have been David’s first interview. In Sell your product by letting everyone see you use your product, we talk about iotum’s strategy to promote Calliflower conference calls with the SquawkBox podcast. But don’t just listen to my call. With folks like Charlene Li, Oliver Marks, Chris Heuer and Peter Hirshberg on his show, there’s a wealth of material to learn from.
Put it on your iTunes subscription list. That’s what I did… you won’t want to miss a single episode.
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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Thanks Alec for being the first interview. I thought your successful experience of just focusing on content and not obsessing over "social media" was the best example of why it's so important to focus on your voice, and not so much what avenues it's communicated over.