David Spark has been working away on a fabulous new resource for folks thinking about the role that social media should play in the business plan. Called be the voice, it’s a blog and podcast featuring “stories of thought leadership driving business growth”. Thought leadership, of course, is one of the most powerful public relations strategies if you can execute it well, and David’s blog is a showcase of some of the best.
Although the podcast officially launches this week, I am flattered to have been David’s first interview. In Sell your product by letting everyone see you use your product, we talk about iotum’s strategy to promote Calliflower conference calls with the SquawkBox podcast. But don’t just listen to my call. With folks like Charlene Li, Oliver Marks, Chris Heuer and Peter Hirshberg on his show, there’s a wealth of material to learn from.
Put it on your iTunes subscription list. That’s what I did… you won’t want to miss a single episode.