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easyJet, easyInternetface, easyCar… and now easyMobile.
easyGroup, the revolutionary brand that has brought low-cost airfare, Internet and rentals to Europe is now launching “the world’s cheapest phone call service”, easyMobile, in partnership with Rebtel.
The two companies have teamed up to offer Rebtel-powered services for making low cost international phone calls from any mobile phone, over any UK network, which will be sold and marketed on easyGroup’s Web site.
“Making international calls using traditional mobile phone operators is no longer the most cost effective and efficient way of staying in touch,” said Anthony Robb-John, Managing Director of easyGroup IP. “Mobile VoIP works and is easy to use. There is a big market for this kind of service to and from the UK.”
Congratulations to Hjalmar Winbladh and the Rebtel team!
Alec Saunders is the Vice President of Developer Relations for BlackBerry make Research in Motion. This is his personal blog, with his personal viewpoints. Prior to this Alec was the CEO and co-founder of Calliflower — the easiest way to hold a meeting, online, on a conference call, or on the go. A double-decade veteran of product management and marketing, he spent nine years at Microsoft where he helped launch Windows 95, the first two versions of Internet Explorer, the Universal Plug and Play initiative, the push into home markets, opt-in email marketing and what might well go down in history as the very first direct email list ever.
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So, EasyMobile returns in a new guise. My daughter had an EasyMobile SIM when they launched a MVNO in the UK. Great tariff but the customers didn't bite. Wish them every success this time around.