http://www.saunderslog.com/2008/05/20/gillettes-obsession-with-brand/?utm_source=rss&utm_medium=rss&utm_campaign=gillettes-obsession-with-brand An outcome-driven leader, proven technology product developer, and marketer with over 20 years of hands-on experience including start-up, small and large business environments, and the board room. This is my blog. Thu, 26 Jan 2012 17:15:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.saunderslog.com/2008/05/20/gillettes-obsession-with-brand/#comment-6810 Mark Wed, 21 May 2008 10:18:12 +0000 http://saunderslog.com/2008/05/20/gillettes-obsession-with-brand/#comment-6810 King Camp Gilette's "give away the razor, sell the blades" marketing theory is now so extreme that its taken on an almost Monty Python-esque feel. No thanks. King Camp Gilette's "give away the razor, sell the blades" marketing theory is now so extreme that its taken on an almost Monty Python-esque feel. No thanks.

]]> http://www.saunderslog.com/2008/05/20/gillettes-obsession-with-brand/#comment-6809 Aydin Mirzaee Tue, 20 May 2008 16:47:35 +0000 http://saunderslog.com/2008/05/20/gillettes-obsession-with-brand/#comment-6809 I don't think they're too obsessive... the truth is that they are producing a commodity product... when you're commodity, you better have damn good marketing... btw, I love Gillette :) I don’t think they’re too obsessive… the truth is that they are producing a commodity product… when you’re commodity, you better have damn good marketing… btw, I love Gillette

]]> http://www.saunderslog.com/2008/05/20/gillettes-obsession-with-brand/#comment-6808 Signal to Noise » Alec likes Fusion brand; i think it’s too $$$ Tue, 20 May 2008 16:15:32 +0000 http://saunderslog.com/2008/05/20/gillettes-obsession-with-brand/#comment-6808 [...] or no brand, the replacement blades for the Fusion razor are still too expensive. To the tune of $30 for 5 of them.  I’ll stick with my razor that [...] [...] or no brand, the replacement blades for the Fusion razor are still too expensive. To the tune of $30 for 5 of them.  I’ll stick with my razor that [...]

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